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	<title>Portfolio</title>
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	<link>http://www.creatism.co.uk</link>
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		<title>Coffee Morning</title>
		<link>http://www.creatism.co.uk/2012/03/coffee-morning/</link>
		<comments>http://www.creatism.co.uk/2012/03/coffee-morning/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 12:55:56 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=396</guid>
		<description><![CDATA[Having designed the Leap Day site and helped to develop the idea for Leap Day UK, I volunteered my free day to the Boys Brigade in Stafford. They just wanted a poster designed. They had a thing they had put together on Word and would have printed out &#8211; more of a letter than anything else. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2012/03/coffee-morning1.jpg"><img class="alignnone  wp-image-397" title="coffee-morning1" src="http://www.creatism.co.uk/wp-content/uploads/2012/03/coffee-morning1.jpg" alt="" width="475" height="671" /></a></p>
<p><a title="Leap Day UK" href="http://www.creatism.co.uk/2012/03/leap-day/">Having designed the Leap Day site</a> and helped to develop the idea for <a title="Leap Day" href="http://leapday.co.uk/">Leap Day UK</a>, I volunteered my free day to the Boys Brigade in Stafford. They just wanted a poster designed. They had a thing they had put together on Word and would have printed out &#8211; more of a letter than anything else. I decided to give them the full Sunday colour supplement treatment. It was an unpaid piece of work for a very small organisation working with kids in the community and run entirely by volunteers. So I was very glad to help and I quite like the outcome. In the past, I have seen this sort of ad design cost the client thousands.</p>
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		<title>Leap Day</title>
		<link>http://www.creatism.co.uk/2012/03/leap-day/</link>
		<comments>http://www.creatism.co.uk/2012/03/leap-day/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 17:15:27 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=379</guid>
		<description><![CDATA[Leap Day 29 Feb 2012 was one extra day in four years. We worked out that this day gets automatically snapped up by your employer and anyone on monthly pay does not get any extra money so, effectively they are giving an extra days work to their employer for nothing in return. So we decided [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2012/03/leaphome22.jpg"><img class="alignnone  wp-image-394" title="leaphome2" src="http://www.creatism.co.uk/wp-content/uploads/2012/03/leaphome22.jpg" alt="" width="600" height="466" /></a></p>
<p>Leap Day 29 Feb 2012 was one extra day in four years. We worked out that this day gets automatically snapped up by your employer and anyone on monthly pay does not get any extra money so, effectively they are giving an extra days work to their employer for nothing in return.</p>
<p>So we decided to launch an initiative to get people and companies to give Leap Day over to a good cause. I designed and manged the build of a fully functioning &#8216;match-making&#8217; site to put charities who need some help with people willing to give it. As a PR exercise it got exposure nationally on TV and in the press. Over 1500 requests for help went through the site and hundreds of people volunteered.</p>
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		<title>Publisher Promo Poster</title>
		<link>http://www.creatism.co.uk/2012/03/publisher-promo-poster/</link>
		<comments>http://www.creatism.co.uk/2012/03/publisher-promo-poster/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 17:01:53 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=373</guid>
		<description><![CDATA[&#8220;Behind every book you&#8217;ll find more than just words&#8221;. This campaign was designed to promote the value of a publisher to an author. I did it with a word chain and used the highlight text to bring out the corporate colours of the publishers. Took some fairly nifty copywriting and typography to get it ranging [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2012/03/W4Wposters.jpg"><img class="alignnone  wp-image-374" title="centre1.indd" src="http://www.creatism.co.uk/wp-content/uploads/2012/03/W4Wposters.jpg" alt="" width="708" height="544" /></a></p>
<p>&#8220;Behind every book you&#8217;ll find more than just words&#8221;. This campaign was designed to promote the value of a publisher to an author. I did it with a word chain and used the highlight text to bring out the corporate colours of the publishers. Took some fairly nifty copywriting and typography to get it ranging correctly and still making sense. Looked really good as a huge banner poster</p>
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		<title>Picture Your Business</title>
		<link>http://www.creatism.co.uk/2012/03/picture-your-business/</link>
		<comments>http://www.creatism.co.uk/2012/03/picture-your-business/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 16:22:18 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=367</guid>
		<description><![CDATA[Book design for business author Alan C Clark. The books are very in depth, about the business practice of process mapping. I wanted to try to project a sense of order out of confusion on the cover. and give them some standout amongst other business books which are often less conceptual]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2012/03/PICBIZ.jpg"><img class="alignnone size-full wp-image-368" style="border: 1px solid black;" title="picBizv3.indd" src="http://www.creatism.co.uk/wp-content/uploads/2012/03/PICBIZ.jpg" alt="" width="425" height="645" /></a></p>
<p>Book design for business author Alan C Clark. The books are very in depth, about the business practice of process mapping. I wanted to try to project a sense of order out of confusion on the cover. and give them some standout amongst other business books which are often less conceptual</p>
]]></content:encoded>
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		<title>Watchhut Ecommerce</title>
		<link>http://www.creatism.co.uk/2011/06/watchhut-ecommerce-1/</link>
		<comments>http://www.creatism.co.uk/2011/06/watchhut-ecommerce-1/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 12:07:09 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/2009/12/watchhut-ecommerce-1/</guid>
		<description><![CDATA[Winner of the Interactive Media Award 2010 (IMA). Complete redesign of the largest watch website in the UK. A strategic and visual overhaul starting from a blank screen to incorporate 3D, large images and highly advanced search functions. The competition had updated their web presence while the Watchhut had slipped in design, presentation and search [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2009/12/watchhut2.jpg"><img class="alignnone size-full wp-image-163" title="watchhut2" src="http://www.creatism.co.uk/wp-content/uploads/2009/12/watchhut2.jpg" alt="" width="658" height="294" /></a></p>
<p><a title="IMA award" href="http://www.interactivemediaawards.com/winners/certificate.asp?param=75641&amp;cat=1" target="_blank">Winner of the Interactive Media Award 2010 (IMA)</a>. Complete redesign of the largest watch website in the UK. A strategic and visual overhaul starting from a blank screen to incorporate 3D, large images and highly advanced search functions.</p>
<p><a href="http://www.creatism.co.uk/wp-content/uploads/2009/12/IMA-award.png"><img class="alignnone size-full wp-image-315" title="IMA-award" src="http://www.creatism.co.uk/wp-content/uploads/2009/12/IMA-award.png" alt="" width="113" height="89" /></a></p>
<p>The competition had updated their web presence while the Watchhut had slipped in design, presentation and search engine performance. This redesign was created to update the site as well as bring about some brand movement and offer a design whereby seo and optimised landing pages were an option. One of our objectives has been to give the site a sustainable technical, creative and commercial advantage. For this reason, the new design has been created to be difficult to replicate or copy key functions without competitors undergoing a complete overhaul.</p>
]]></content:encoded>
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		<title>Contact Insurance</title>
		<link>http://www.creatism.co.uk/2011/06/contact-insurance/</link>
		<comments>http://www.creatism.co.uk/2011/06/contact-insurance/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 13:42:54 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=324</guid>
		<description><![CDATA[Contact Insurance is one of the country&#8217;s leading insurance brokers with some 4% of the UK market in Life Insurance. I redesigned the website with SEO and email marketing in mind and managed the ongoing development of the site.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2011/06/contact-insurance.png"><img class="alignnone size-full wp-image-325" title="contact-insurance" src="http://www.creatism.co.uk/wp-content/uploads/2011/06/contact-insurance.png" alt="" width="561" height="315" /></a></p>
<p>Contact Insurance is one of the country&#8217;s leading insurance brokers with some 4% of the UK market in Life Insurance. I redesigned the website with SEO and email marketing in mind and managed the ongoing development of the site.</p>
]]></content:encoded>
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		<title>Intelligent Life Cover</title>
		<link>http://www.creatism.co.uk/2011/06/intelligent-life-cover/</link>
		<comments>http://www.creatism.co.uk/2011/06/intelligent-life-cover/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 13:38:22 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=319</guid>
		<description><![CDATA[Intelligent Life Cover is a totally new concept for retailing life insurance. It uses an advertising model as revenue, providing commission and fee-free life insurance to clients. I was part of the three man team that came up with the business model and then designed and delivered the website and project managed the systems integration.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2011/06/ilc.png"><img class="alignnone size-full wp-image-320" title="ilc" src="http://www.creatism.co.uk/wp-content/uploads/2011/06/ilc.png" alt="" width="509" height="320" /></a></p>
<p>Intelligent Life Cover is a totally new concept for retailing life insurance. It uses an advertising model as revenue, providing commission and fee-free life insurance to clients. I was part of the three man team that came up with the business model and then designed and delivered the website and project managed the systems integration.</p>
]]></content:encoded>
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		<title>Sun Life Financial of Canada</title>
		<link>http://www.creatism.co.uk/2010/01/sun-life-financial-of-canada/</link>
		<comments>http://www.creatism.co.uk/2010/01/sun-life-financial-of-canada/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 19:49:22 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=263</guid>
		<description><![CDATA[As Head of design at Marlborough Stirling plc I designed a large range of websites for international financial services organisations, including the Stakeholder pension site for Sun Life of Canada]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2010/01/sloc.jpg"><img class="alignnone size-full wp-image-264" title="sloc" src="http://www.creatism.co.uk/wp-content/uploads/2010/01/sloc.jpg" alt="" width="658" height="294" /></a></p>
<p>As Head of design at Marlborough Stirling plc I designed a large range of websites for international financial services organisations, including the Stakeholder pension site for Sun Life of Canada</p>
]]></content:encoded>
			<wfw:commentRss>http://www.creatism.co.uk/2010/01/sun-life-financial-of-canada/feed/</wfw:commentRss>
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		<title>Integrated Telemarketing Ltd</title>
		<link>http://www.creatism.co.uk/2009/12/integrated-telemarketing-ltd/</link>
		<comments>http://www.creatism.co.uk/2009/12/integrated-telemarketing-ltd/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 15:00:09 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=110</guid>
		<description><![CDATA[This six page A4 gatefold brochure was designed to combine the word &#8216;Integrated&#8217; with different messages as the folder opened up into different pages. The brochure was part of an overhaul of the identity of the company. The logo originated from the rune stone for harvest. I was able to research aroud this and build [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2009/12/ITL.jpg"><img class="alignnone size-full wp-image-111" title="ITL" src="http://www.creatism.co.uk/wp-content/uploads/2009/12/ITL.jpg" alt="" width="658" height="294" /></a></p>
<p>This six page A4 gatefold brochure was designed to combine the word &#8216;Integrated&#8217; with different messages as the folder opened up into different pages. The brochure was part of an overhaul of the identity of the company. The logo originated from the rune stone for harvest. I was able to research aroud this and build definitions of the meaning of the rune stone to reinforce growth and opportunity</p>
<p>&nbsp;</p>
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		<title>Dream Scenario Brochure</title>
		<link>http://www.creatism.co.uk/2009/12/dream-scenario-brochure/</link>
		<comments>http://www.creatism.co.uk/2009/12/dream-scenario-brochure/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 14:59:35 +0000</pubDate>
		<dc:creator>dyates</dc:creator>
				<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.creatism.co.uk/?p=102</guid>
		<description><![CDATA[A business coaching and NLP firm decided to rebrand and relaunch. I was asked to research a name and create a brand identity for the organisation. I arrived at the name Dream Scenario as a reflection of a term used within business and as a way to highlight with the strap line I  devised &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.creatism.co.uk/wp-content/uploads/2009/12/dream-scenario.jpg"><img class="alignnone size-full wp-image-103" title="dream-scenario" src="http://www.creatism.co.uk/wp-content/uploads/2009/12/dream-scenario.jpg" alt="" width="658" height="294" /></a></p>
<p>A business coaching and NLP firm decided to rebrand and relaunch. I was asked to research a name and create a brand identity for the organisation. I arrived at the name Dream Scenario as a reflection of a term used within business and as a way to highlight with the strap line I  devised &#8211; <em>&#8220;Dream Scenario, Real Results&#8221;</em>. The brochure is designed to be a high quality, minimalist publication, proposing a balance between business change via evolution and revolution.</p>
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