CV

Dave Yates: Marketing and Design Professional

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Marketing and Design Professional

I am a uniquely experienced and qualified digital marketing professional. I have grown with the technology over the last 25 years, from traditional marketing through award winning creative direction, award winning digital design and development through to account direction.

I have worked on a range of projects from blue chip to niche clients with a strong track record of leading the successful delivery of consultancy, creative and interactive programmes.

I have continually developed skills and monitored trends and developments, particularly in the digital arena, to add client value and establish a competitive advantage. This passion for modern marketing work and my ability to apply creative thinking with a problem-solving approach has served me well. I have keen analytical skills and sound commercial judgment. I am an enthusiastic ‘people person’ which works well in my role as a team leader and influencer both internally and in client-facing aspects of my work.

 

Core Competencies

Marketing Consultancy | Design Management | Departmental Management | Graphic Design | Web Design | SEO / PPC | Copy Writing Social Media Management | Media and Public Relations

 

Industry experience: Retail | Agency | Financial Services | Oil and Gas | Sports

 

Experience

E-tailwebstores.com: Head of Design and Development

August 2011 – Present

  • Trouble-shooting role to turn the development department into a profit generating department
  • Redesign of the core product to become a core plus modules, adopting a mass- production model
  • Department will move from a loss making position to profits in October 2011.

 

Contact Insurance: Head of Marketing and Design

March 2010 – July2011

  • Part of the senior Management team negotiating the strategic partnership with Confused.com
  • Generated 700 sales leads per month through email marketing
  • Produced 100 leads per month via PPC and SEO
  • Took the company from page 100+ on Google to page 1 for 90% targeted keywords
  • Board level negotiation with Aviva, Legal & General, Pru and Aegeas to change their business model accommodating the first free-to-market life insurance offer
  • Design, copywriting and marketing strategy including PPC, SEO and social media

 

TheWatchHut.co.uk : Head of Marketing

Aug 2009 – March 2010 – 6mth Contract

  • Winner of international design award (Interactive Media Awards) for my design of thewatchhut.co.uk
  • Redesigned organic linking strategy to move the site to Page 1, position 1 (from page 3) against key search terms including ‘watches’ and ‘watch’
  • Identified inefficiencies in hosting and bandwidth costs. I sourced new suppliers specified requirements and negotiated new contract saving the business over £90,000 per annum
  • TV and radio advertising management | Launched Pandora retail sites | Management of £1M+ marketing budgets for SEO, PPC, Social, Radio and TV

 

Creative Thing Ltd: Owner / Director

2004 – 2009

  • Set up the company to apply some of the ergonomic principles of product and systems design to communications design. Achievements include:
  • Took the business from start-up to £500k annual turnover in four years
  • Key projects: ACID (Anti Copying In Design) web build and communications strategy | Gloucestershire County Council Registration Services communications | MOD public consultation communications for the redevelopment of Catterick | Strategy and web interface for Tourism Tasmania – online presence plus dedicated Social Media Channel.
  • Other projects include; Pfizer; Staffordshire County Council; Royal Navy Blog.

 

Marlborough Stirling plc: Head of Design

1999 – 2004

  • Key part of the management team that took the company to the market and increased turnover from £20Million to over £200Million.
  • Key projects:
  • Original Egg.com strategy and web design and development.
  • Bank of Scotland credit card and online loan microsite strategy design and delivery.
  • Website Design and online membership area for Sony Card site and loyalty incentive.
  • Winner of Revolution Magazine Award for New Media Marketing for Best Use of Intranet or Extranet in the UK’s premier online awards.
  • Winner of the CSSA UK Technology Award for the Insurance and Financial Services Sector

 

BP: Global Intranet Project Manager

1997 – 1998

• Briefing, developing, managing and delivering strategy and solutions on the world’s largest and most sophisticated intranet. I was brought in to provide a more entrepreneurial approach to the management of this internal asset.

• Saved BP over $9Million by eradicating duplicated activity on the intranet and combing the individual budgets from each distinct part of the business into a single larger operational budget. Thereby, delivering a single organised and coordinated ‘super-computer’.

• Improved the development and quality of the intranet functions and design by opening up the project to external contractors. This introduced competitive pricing and allowed access to broader skills

• Reduced the cost and disruption to business through a program to replace expensive global conferences with smaller moratoria accommodating online broadcasting and online delegate involvement.

 

Media X Ltd: Creative Director – 1992 – 1997

Karrimor International: Marketing Manager – 1990 – 1992

Regatta / Craghoppers: Marketing Manager – 1988 – 1990

Rohan Designs plc: Marketing Manager – 1984 – 1988

 

Education

Staffordshire University

  • Interactive Design
  • Post Graduate Certificate
  • Post Graduate Diploma

Coventry University

  • Business Studies (Marketing)

Chartered Institute of Marketing (CIM)

 

Skills

IT Skills: Microsoft Office, Microsoft Project, Mac and PC advanced user.

Software and Technology: Advanced ability in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Fireworks, Quark Xpress, Flash, Dreamweaver, HTML, PHP, MySql, CSS, WordPress, Final Cut, Audacity, PodCasting

Skill-sets: Management, Marketing, PR, Copywriting, Graphic Design, Web Design, SEO, SMO, Multimedia Design, and Presentation

 

Awards

  • IMA (Interactive Media Awards) 2010: Awarded for Ecommerce Design – The Watch Hut
  • BIPP Photo Industry Award: British Institute of Professional Photography Photo Industry Awards: Best Promotion / Advertising Campaign.
  • Creative Review Poster Competition: Placed as runner up in this open competition for a 48 sheet poster designed as a branding exercise for Daewoo Electronics in the UK’s most prestigious creative magazine against over four thousand other entries.
  • Revolution Awards for New Media Marketing: Best Use of Intranet or Extranet for First Mutual. Revolution is the UK’s leading professional magazine for professional web and multimedia design.
  • CSSA UK Technology Awards for the Insurance and Financial Services Sector: Most effective use of technology to support a trading relationship for its innovative use of the Internet.