Winner of the Interactive Media Award 2010 (IMA). Complete redesign of the largest watch website in the UK. A strategic and visual overhaul starting from a blank screen to incorporate 3D, large images and highly advanced search functions.

The competition had updated their web presence while the Watchhut had slipped in design, presentation and search engine performance. This redesign was created to update the site as well as bring about some brand movement and offer a design whereby seo and optimised landing pages were an option. One of our objectives has been to give the site a sustainable technical, creative and commercial advantage. For this reason, the new design has been created to be difficult to replicate or copy key functions without competitors undergoing a complete overhaul.

This entry was posted on Friday, June 17th, 2011 at 1:07 pm and is filed under Portfolio, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.