A business coaching and NLP firm decided to rebrand and relaunch. I was asked to research a name and create a brand identity for the organisation. I arrived at the name Dream Scenario as a reflection of a term used within business and as a way to highlight with the strap line I  devised – “Dream Scenario, Real Results”. The brochure is designed to be a high quality, minimalist publication, proposing a balance between business change via evolution and revolution.

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