Part of a series of A0 posters for B&Q to assist users to understand and be able to utilise marketing workflow software across multiple stores, multiple products and with international supplier dynamics. The company had invested in bespoke software which the users had found difficult to use because they were blinded to what the purpose of the software was. The software developer had supplied technical flow diagrams as a manual which were complicated and took two lever arch files to store. Having initially been asked to redesign the flow diagrams, I realised that it was not the flow diagrams that needed redesigning, but that they needed replacing with a ‘positioning’ tool.  The users required an understanding of the strands of user journeys through the system and thereby would be able to chase and follow work through the system. Instead of blinding users to the big picture these charts allow users to see where everything is in the system and take ownership of projects that slip by tracking back to where the slippage is taking place. It is a way of demonstrating interlinked user-journeys highlighting relationships between complex and ever-changing linear tasks.B&Q

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